Embedded Partners integrate Perspio directly into their own product — extending what their platform does without rebuilding it. You own the customer relationship end-to-end. Inauro provides the platform capability and technical support behind the scenes.
There is no fixed embedded scope. What Perspio does inside your product is defined by what your customers need and where the upsell to deeper capability makes commercial sense. Inauro works with each embedded partner to scope the integration, agree the commercial model, and define the upsell path.
No two embedded partnerships are identical. These patterns illustrate the range — from a focused data layer to a broad integration capability embedded within a host platform.
The upsell from embedded scope to deeper Perspio capability is a maturity conversation. Customers signal readiness through the questions they ask and the outcomes they start describing. Listen for these.
When a signal appears, you don't need a new sales pitch. The customer is already using Perspio — they're asking whether it can do more. The answer is yes. Your job is to open that door.
The embedded partner model is built on the same principle as the reseller track — you own the customer relationship and the commercial outcome. Inauro operates as your technical support layer, not as a competing presence in the account.
When a customer signals readiness to go further, a simple handoff to Inauro gets the scoping started — without disrupting your customer relationship.